A&W Brew Bar

It's A Mood

Ask: Launch the new branch of A&W, Brew Bar.
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Insight: Food and drink have a direct correlation to our moods.

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Solution: We matched each drink to an emotion. Our OOH poster will be strategically placed around the city with an emotion associated with the location. There will be a 10-foot iconic A&W mug that will change colour based on the emotion of the city. To kick it all off Allen Lulu (the face of A&W) will be at the 10-foot tall mug handing out mood ring mugs that can be filled up at the new Brew Bars.