Ask: Raise Awareness about the foster care system in the USA.

Insight: Everyone is aware there is a foster care system but many people don't know just how many foster kids are in the system.

Solution: To show how many kids are in the system we hacked the population signs to indicate the foster kid population.

To reinforce just how many kids are in the system our OOH poster will have different landscapes made out of the real names of kids in the system. To help the community we created a website for foster kids, foster parents, and anyone that wants to help.

Client / Foster Care Alumni of America

Team/