Venom Women's Day Mexico

Ask: How can Levies be a part of the violence against women conversation in Mexico? 

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Insight: INEGI (National Institute of Statistics and Geography) estimated 70% of 50.5 million (35.35 million) women and girls over the age of 15 have experienced some sort of violence. This doesn't include girls under the age of 15. Every year on women's day. (March 8th) the streets of Mexico are flooded with women of all ages marching for their right to live.

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Solution: To help show Levie's support they came out with a jean jack with Mexican frangipani plants growing from the natural white to green and purple with Venom at the bottom.

 

White represents incidents having it grow into green and purple shows the incents taken away and having to fight. Green represents hope and purple represents justice and dignity. The trend where "women" is flipped to "venom" shows how strong women are and how they will not go down without a fight.